Nvidia quietly cuts price of poorly reviewed 16GB 4060 Ti ahead of AMD launch

Enlarge / The RTX 4060 Ti Founders Edition. (credit: Andrew Cunningham)

Last week, AMD announced what are probably the last major GPU launches of this generation of graphics cards: the $449 Radeon RX 7700 XT and $499 Radeon RX 7800 XT. AMD’s pricing and performance numbers pit the cards against Nvidia’s GeForce RTX 4060 Ti (specifically the $499 16GB version) and the $599 RTX 4070.

AMD’s pricing is aggressive enough that Nvidia is quietly cutting the prices of some 16GB RTX 4060 Ti cards to $449, to match the RX 7700 XT. The announcement about the $50 reduction was buried toward the bottom of an email that Nvidia sent to GPU reviewers ahead of AMD’s launch next week; it also drew attention to Nvidia-specific features like DLSS upscaling and frame generation, which compete with AMD’s GPU-agnostic FSR, plus recent DLSS improvements that improve ray-tracing performance.

“Finally, as a reminder, market prices can vary from the original launch MSRPs,” Nvidia’s Brian Burke wrote. “Today, GeForce RTX 4070 is widely available at $599, and GeForce RTX 4060 Ti 16GB is now available at $449. Both of these GPUs are great upgrade choices for gamers seeking their next GPU for the upcoming 2 to 3 years.”