Xbox Marketing Head Reveals Behind-The-Scenes Photos And More About The Microsoft-Bethesda Event
Xbox marketing boss Aaron Greenberg has shared some behind-the-scenes stories and photos about the recent Microsoft-Bethesda event that demonstrate the great lengths that were required to put on the event. In a Twitter thread, Greenberg said it was not an easy task to film an in-person event during the pandemic in a safe way, and he wanted to share some insight into how it all came together.
1/ Thanks to everyone for the kind words & feedback on the Bethesda Joins Xbox – Roundtable conversation we had on Thursday. Pulling something like this off in a pandemic was not easy & I super appreciate all the planning that went into doing it in a safe way. pic.twitter.com/XkILTmY8NO
— Aaron Greenberg 🙅🏼♂️💚U (@aarongreenberg) March 15, 2021
For the event, Greenberg and Xbox boss Phil Spencer flew to the Bethesda HQ in Maryland, while other higher-ups like Sarah Bond and Matt Booty appeared during the stream remotely from back in Washington. For Greenberg and Spencer, they received COVID-19 tests 48 hours before flying and sent them to the team with the negative results. On the flight itself, Greenberg wore a mask and a face shield for the duration of the flight “to be extra safe.”
Once on the ground at Bethesda HQ, Greenberg and Spencer received another COVID-19 test at the building itself. This must have been a rapid test, as Greenberg said this took about 15 minutes.
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