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TikTok’s In-App Shop Quietly Launches in the US

TikTok is slowly but surely expanding beyond the social concept with investments in several key areas, including an in-app shopping feature.

After previously launching such capabilities in a series of countries including the United Kingdom and Indonesia, TikTok has now quietly started a test of the in-app shop in the United States as well.

By allowing customers to purchase products without leaving the app, TikTok hopes to generate more revenue, especially as large retailers join the platform. At this point, the company hopes to convince as many businesses as possible to bring their products to TikTok, especially as the timing aligns with the holiday season when online sales are expected to go up in the United States.

As reported by The Verge, TikTok has long been eyeing an expansion of this feature to the United States, with job ads posted on LinkedIn confirming that t… (read more)

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