TikTok ad revenue predicted to hit $11 billion this year, more than Twitter and Snapchat combined


TikTok last year surpassed the ad takings of that other teen/young adult-aimed app, Snapchat. It’s set to outperform Twitter by the end of this year, too. Research firm Insider Intelligence predicts that TikTok’s revenue will triple in 2022 to $11 billion, more than Snapchat ($4.86 billion) and Twitter ($5.58 billion) combined.

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