Partnering with sports icon Tiger Woods was an important step in building up the PGA Tour 2K brand, according to 2K president David Ismailer. In an interview, the executive compared the celebrity partnership with one it struck with Michael Jordan, and addressed the unfortunate automobile accident Woods sustained last month.
“There aren’t that many icons in the industry other than Tiger Woods,” Ismailer told GamesIndustry.biz. “And the way I view building sports franchises, it takes quite a while to build into the franchise. So we thought it was the right way to partner with Tiger. We view his ability to help us into the next set of iterations of these games over a long-term basis. We’ve done similar partnerships like this with players like Michael Jordan and others in the industry, specifically in basketball, around long-term partnerships for their support in growing our franchises.”
Woods will be an executive director and consultant for the development team, the newly acquired HB Studios. That’s the developer behind The Golf Club and PGA Tour 2K21, so it will already be drawing on plenty of golf experience. The deal secures Woods’ name and likeness to appear exclusively in the PGA Tour 2K series as well as any other 2K golf games. Woods was previously signed with EA Sports for 10 years.
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