On May 9, Meta will double down on its metaverse sales pitch by… making people drive to California to sample its wares at a single physical location.
The uncreatively named Meta Store will showcase every physical product the company sells under its various branded umbrellas, particularly the Meta Quest 2 VR system (formerly Oculus Quest 2). The company’s first retail store will be housed in a 1,550-square-foot space on Meta’s Burlingame, California, campus, which houses a number of Meta’s VR- and AR-specific development efforts, and it will allow the public to test and purchase any of Meta’s physical products.
But it’s not a comprehensive Meta sales location, as its shelves will not include access to the reams of user data accumulated by the company’s network of criss-crossed sites—though we’ll keep our eyes peeled in case the Meta Store decides to unveil a Cambridge Analytica-themed aisle in the future.
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