Steve Urkel Actor Jaleel White Launching New Weed Brand On 4/20

Jaleel White, who played Steve Urkel on Family Matters, is following in the footsteps of Seth Rogen and launching his own weed brand. He has partnered with 710 Labs to create a new line of cannabis called ItsPurpl.

White is planning to launch his new marijuana line on the stoner’s holiday, April 20. At launch, it will be available at dispensaries across California before potentially expanding later.

White told Forbes that he sees a gap in the market for a particular type of grass.

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