Xbox boss Phil Spencer is celebrating an anniversary with Xbox. It was seven years ago, on March 31, 2014, that Spencer was promoted to Head of Xbox. It was a big, dramatic change for Microsoft and Xbox, as the company faltered under the leadership of Don Mattrick and some of the policy moves that the company pushed in regards to DRM and used games.
In short, Xbox was in a tough position back then. The Xbox One launched at $500, a full $100 above the PS4, thanks in part to Kinect being bundled with every system. Microsoft did sell 1 million units of the Xbox One in its first 24 hours, but the surge at launch could not be sustained in the long-term, and the PS4 would handily outsell the Xbox One over time.
Spencer would go on to acknowledge and own up to Microsoft’s numerous shortcomings in the Xbox One era, and in particular the controversial policy decisions from the previous leadership team. Under Spencer’s leadership, and due to a number of other factors, Xbox is in a great position right now. The Xbox Series X|S had a record-setting launch, while initiatives that Spencer spearheaded like Xbox Game Pass and Xbox Cloud Streaming have taken off to great success.
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