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Samsung Wants Foldables to Become the Superstar of Its Flagship Sales

Samsung has recently unveiled the Galaxy Fold 4 and the Galaxy Flip 4, and now the company is kicking off the marketing push to make sure the two new devices end up selling like hotcakes.

Speaking during a news conference, Roh Tae-moon, head of Samsung Electronics’ mobile experience (MX) business division, revealed that Samsung wants foldables to reach 10 million sold units this year.

But the long-term strategy is even more ambitious, as the company hopes foldables would account for half of all Galaxy flagship sales by 2025.

All-in on foldables

Indeed, Samsung is betting big on foldables, and the debut of the Galaxy Fold 4 was just the right choice for the company to remind people of its commitment to this form factor.

“Samsung Galaxy foldables are built on the foundation of our openness philosophy, enabling new possibilities with complete customization both inside an… (read more)

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