Samsung Has Rather Modest Expectations from the Galaxy S21

Samsung launched the Galaxy S21 with much fanfare earlier this month, and now that shipping is about to start to customers across the world, a report from South Korea reveals something rather unexpected.

Samsung doesn’t expect the Galaxy S21 to be such a big hit in the smartphone market, as it actually anticipated rather modest sales that would be on par with the ones of its predecessor.

As many people know already, the market performance of the Galaxy S20 has been severely hit by the global health issue, and it’s believed this is the reason the company launched the Galaxy S21 earlier than anticipated.

On the other hand, it makes sense to expect the S21 to sell better than the model it replaces, especially because the market conditions have slightly recovered. But as far as Samsung is concerned, the company’s leaders are just fine if the Galaxy S21 matches the performance of the Galaxy S20.

Base model to account for most sales

South Korean publi… (read more)

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