RIP: The Uncanny Business of Dead Celebrity Endorsements on Social Media

The dead are more alive than ever. Thanks to social media and inherited ‘intellectual property rights,’ stars of the past enjoy digital immortality. Icons including Elvis, Marilyn Monroe, and John Lennon remain active on blue-checkmarked social media accounts that are often controlled by for-profit corporations, which don’t require a family tie to the deceased.

From: TF, for the latest news on copyright battles, piracy and more.

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