NBA 2K Series Adds Another Co-Developer With HookBang Acquisition

Take-Two and 2K Sports announced on Tuesday that they have acquired the Austin, Texas-based studio HookBang, which will be folded into NBA 2K developer Visual Concepts.

The new studio will be called Visual Concepts Austin, and it aims to employ “hundreds” of people to support the NBA 2K series. This office will also do publishing work.

HookBang is described as a “solutions-based collective” made up of engineers, artists, and designers that work with brands on software design, among other things. The company worked with 2K and Visual Concepts on the art, design, and engineering for NBA 2K21, so this acquisition is not completely unexpected or out of the ordinary.

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