Microsoft and SEGA Announce a New Strategic Alliance

Microsoft and SEGA have announced a new strategic alliance which according to the two companies will be focused on the production of “large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform.”

Written in typical PR language, the announcement doesn’t say much at first, though the purpose seems to be the development of a cloud-based gaming platform running on Azure.

The alliance between the two companies, SEGA says, is a key part of the long-term strategy, especially as the Super Game initiative is making good progress.

Big win for Azure

“With the world now more connected than ever following the widespread deployment of 5G and cloud
services in recent years, consumers can more easily enjoy high-quality entertainment content at any
time. Within this highly connected environment, the ecosystem surrounding the games industry
continues to evolve and expand as more sophisticated tools and technolog… (read more)

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