Jabra owner goes after gaming with SteelSeries acquisition

SteelSeries arctis prime on headset stand near monitor

Enlarge / SteelSeries’ Arctis headsets are well-known among gamers. (credit: SteelSeries)

Gaming peripherals-maker SteelSeries is being purchased by GN, the owner of audio equipment company Jabra. The deal announced Wednesday gives GN access to SteelSeries’ headsets, keyboards, mice, and other peripherals for PC and console gaming, as well as its sub-brands, like Nahimic.

Denmark-based GN is buying SteelSeries from Axcel, a Nordic private equity firm, in a deal that reportedly amounts to 8 billion DKK (about $1.2 billion).

Founded in 2001 in Denmark, SteelSeries has made a name for itself with a large selection of advanced peripherals targeting console and PC gamers. As an audio company, GN is undoubtedly interested in SteelSeries’ Arctis headset lineup, which comprises a wide range of prices and form factors and has become a go-to brand among gamers. SteelSeries also has a reputation with other types of peripherals, including its Apex Pro mechanical keyboard (you’ll regularly see gamers sharing social media posts of the keyboard as they peel the sticker off its unique OLED screen).

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