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Google Pushes the Death of Third-Party Cookies to 2024

Google originally planned to step away from third-party cookies and drop support for them in Google Chrome this year, but this week, the company announced that it’s pushing back the deadline for two years.

More specifically, Google previously announced three years ago that it wanted to remove third-party support from Google Chrome and go all-in on the Privacy Sandbox.

But according to the search giant itself, developers need more time to prepare for this switch, so the company wants to allow them to fully discover the Privacy Sandbox.

The deadline is now the second half of 2024, Google says, which means developers have some two more years to prepare for the transition from third-party cookies to the Privacy Sandbox.

Deadline pushed back to 2024

“The most consistent feedback we’ve received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome. This feedback aligns with… (read more)

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