Just 16 months after launch, Disney+ has surpassed 100 million global paid subscribers. Speaking at an annual shareholders meeting, Disney CEO Bob Chapek indicated that the milestone has “inspired us to be even more ambitious.”
From a numbers and content standpoint, that increased ambition is a new “target of 100+ titles per year,” said Chapek. “This includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic. Our direct-to-consumer business is the company’s top priority, and our robust pipeline of content will continue to fuel its growth.”
That 100 million subscriber base is a staggering number, though it should also be pointed out that actual viewer numbers may be higher given the wider popularity Disney+–like all streaming services–has shared logins among friends. Regardless, Disney+ obviously enjoyed a strong launch and has had the benefit of an ever-growing and stronger base of content, including last year’s feather-in-the-cap get of Hamilton. On other fronts, Disney+ is increasingly synonymous with The Mandalorian, WandaVision, and anticipation is high for the next MCU show, The Falcon and The Winter Soldier.
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