Disney+ And Hulu Subscriptions Explode Over The Past Year

Streaming services Disney+ and Hulu both saw massive increases in subscriptions over the past year. As of January 2, Disney+ went from 26.5 million in December 2019 to 94.9 million and Hulu went from 30.4 million to 39.4 million during the same span as people around the globe bunkered down during the COVID-19 pandemic.

Disney+ saw a tremendous growth in its subscriber base between December 28, 2019 and January 2, 2021, nearing 95 million subscribers, according to Disney’s Q1 earnings report. This is a 258% increase in people who have signed up for the streaming service over the past year.

However, revenue for the service dipped 28% per subscriber over that same time period. The reason for that stems from Disney+ Hotstar, which launched on April 3, 2020 and September 5, 2020 in India and Indonesia, respectively. As explained in the report, the “average monthly revenue per paid subscriber for Disney+ Hotstar is significantly lower than the average monthly revenue per paid subscriber for Disney+ in other markets.” These numbers do not take into account Disney+’s Premier Access, in which subscribers could pay a premium to watch Mulan early during Spring 2020.

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