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AR, meet ML: IKEA app lets you erase and replace your furniture

IKEA Kreativ, the retailer's new AR app.

Enlarge / IKEA Kreativ, the retailer’s new AR app. (credit: IKEA)

You might have seen augmented reality (AR) mobile apps that allow you to place 3D models of furniture in a camera view of your home, but a new app from IKEA will take that idea to a new level with the help of machine learning (ML).

Called IKEA Kreativ, the app allows you to take an accurate 3D scan of your room, then remove existing furniture items or clutter by replacing them with IKEA products you want to see in the space.

The delete-a-piece-of-furniture capability is reminiscent of the Google Pixel 6’s Magic Eraser and iOS 16’s upcoming “lift subject from background” features for smartphone photos. Those features are driven by similar AI/ML technology.

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