Apple, for example, sold no more, no less than 23.8 million AirPods in the third quarter of the year, which means the company controlled a market share of 30.9 percent.
Samsung is far behind on the runner-up spot with 7.4 million sold units and a 9.6 percent share. For the South Korean company, this is a major decline from 8.7 million sold units and 12 percent market share.
“The global smart personal audio market suffered its second consecutive decline in Q3 2022, with shipments down 4% to 113.6 million units. TWS remained the only category (including wireless earphones and wireless headphones) to show an increase, with 6% growth to 76.9 million units in the quarter. Apple (including Beats) defended its l… (read more)
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