Amazon Prime Day Kicks Off This June, Company Confirms

In an earnings report, Amazon confirmed that its annual Prime Day event will take place sometime this June. An exact date has yet to be revealed, with CFO Brian Olsavsky saying the company is waiting for a day where “it’ll get more attention.”

According to CNET, Olsavsky said Amazon is thinking of both the customers and the vendors when considering what day in June to hold the online shopping event. Olsavsky noted transportation slowdowns in July and the upcoming Olympics (July 23 to August 8) as possibilities that could impact Prime Day’s usual success.

“We are going to do it on a date where we think it’ll get more attention for our customers, and also for our vendors,” Olsavsky said on a press call.

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