Today, let’s talk about the new tone Jeff Bezos is taking when talking about Amazon — and whether we can expect it to have any practical effect on the company after he turns over the CEO job to his successor, Andy Jassy.
A recurring theme in this column is Amazon’s general indifference to public perception. Last month, it picked a losing fight with Congress over the unionization efforts at its Bessemer, Alabama fulfillment center. A year ago, The Wall Street Journal revealed that the company had lied to lawmakers about whether it used data from third-party sellers to inform product development. A couple years before that, it conducted a sham search for a second “headquarters” that angered politicians around the country.
The company has…
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