Adobe’s product chief explains how pro apps are changing in response to TikTok


More people are becoming video editors, but it’s increasingly happening inside of apps like TikTok and Instagram where creators and influencers can take advantage of the unique video editing tools and filters without going anywhere else. So how does traditional photo and video editing software like Adobe Photoshop and Premiere fit into this new wave of content creation?

Adobe’s chief product officer, Scott Belsky, sat down with Verge editor-in-chief Nilay Patel and Verge reporter Dami Lee to answer that question. Belsky also touched on a plethora of topics under his domain — from what he learned from putting Photoshop on the iPad to adapting products to new creators and platforms to the goals of the Content Authenticity Initiative.


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