Roku, the company that makes hardware devices that connect you to streaming platforms, had a very big year in 2020, and Adam Sandler was also a highlight. The company has announced that it crossed a major milestone recently by reaching more than 50 million active accounts.
Based on preliminary data for the fourth quarter of 2020, Roku had 51.2 million active accounts, which is up by 14 million during the year. For the fourth quarter alone, people collectively spent around 17 billion streaming hours using Roku, and 58.7 billion hours for the entirety of 2020. These numbers represent an increase of more than 55% compared to last year.
Roku had a banner year no doubt due to the wider uptick in streaming due to COVID-19 and how people are spending more time at home. Roku also cited its own 2020 “cord cutting study” that showed that about 1/3 of all US homes have opted out of a traditional pay TV subscription in favor of a streaming service.
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